Creative Studio Product Photography | Content Image Creation for E-Commerce

E-Commerce and Online Imagery that Stands Out from the Crowd

Content image creation for e-commerce photography plays a crucial role in attracting customers, enhancing product visibility, and driving sales. In today's digital age, where online shopping has become the norm, businesses must invest in creating high-quality, engaging visual content to stand out from the competition.

Compelling content images are essential for grabbing the attention of potential customers. When browsing through numerous products online, consumers tend to make quick judgments based on visuals. By creating visually appealing and professional product images, businesses can make a strong first impression, enticing customers to explore further.

To create effective content images, our studio employ various techniques. First, focus on lighting. Proper lighting is crucial for capturing the details and colors of the product accurately. Whether it's natural light or artificial lighting setups, we ensure that the lighting enhances the product's visual appeal without distorting its true appearance.

Composition is another vital aspect of content image creation. Carefully arranged, the product and its surrounding elements to create an aesthetically pleasing composition. Considerd factors such as product placement, background selection, and props, all aimed at creating a visually compelling image that aligns with the brand's aesthetic.

Additionally, post-processing plays a significant role in content image creation. While we try and get it right in camera with minimal retouching, adjusting colours and removing blemishes is required. However, it's crucial to strike a balance and avoid over-editing, as customers expect the product to look as close to reality as possible.

Another strategy for content image creation is incorporating lifestyle and context. While product-only images are essential, contextual images that showcase the product in use or in a relatable setting can greatly enhance its appeal. Lifestyle images help customers envision themselves using the product, leading to a higher likelihood of purchase.

Content image creation for e-commerce photography is a critical element in driving online sales. By investing in high-quality images that showcase products accurately and creatively, businesses can attract customers, increase their engagement, and ultimately boost conversions. Through techniques such as proper lighting, composition, post-processing, and storytelling, e-commerce photographers can create compelling visuals that leave a lasting impact on customers, setting the brand apart in the competitive e-commerce landscape.

Contact us for your next project

Studio Parking Information

The Studio is located on Lalor Street, close to Bay street.

Farrell and Nott street are the best options for long term parking.

Infused Whiskey Decanter | Creative Product Photography

Studio Product Photography for Whiskey Decanters

In the last 3 years we’ve photographed a large range of whiskey decanters and cold stones for Infused Barware. To create gradient highlights in camera without any retouching, the baseball decanter was photographed in our Port Melbourne studio for better control of lighting and reflections.

When it comes to showcasing your products, professional photography is crucial for creating a visual impact and attracting potential customers. Here are several reasons why my product photography services are highly recommended for anyone considering hiring a photographer:

Expertise in Product Photography: As a professional photographer, I specialize in product photography and have extensive experience capturing the essence and beauty of various objects. I understand the unique requirements of photographing shiny reflective and clear surfaces, such as highlighting the intricate details, texture, and the luxurious appeal of the product.

Attention to Detail: Product photography requires meticulous attention to detail to ensure that every element of the item is captured flawlessly. I have an eye for composition, lighting, and angles, ensuring that your product is presented in the most visually appealing way possible.

Showcasing Features and Benefits: To highlight unique features and benefits that set your product apart from competitors. Through my photography, I can effectively highlight these distinctive elements, such as the design, craftsmanship, and any additional functionalities, creating a compelling visual narrative that appeals to potential customers.

Consistency and Branding: Maintaining consistency across your product photography is vital for establishing a strong brand identity. By hiring me, you can expect consistent and high-quality images that align with your brand's aesthetic and style. This consistency will help build recognition and trust among your target audience.

Creative Approach: I bring a creative flair to product photography, going beyond the ordinary and producing captivating visuals. Whether it's incorporating props, playing with lighting techniques, or experimenting with unique angles, I strive to create images that evoke emotions and intrigue viewers.

Enhanced Sales and Conversion Rates: High-quality product photography has a direct impact on sales and conversion rates. When potential customers come across your whiskey decanters, wine bottles images that are professionally shot and visually stunning, they are more likely to be captivated and enticed to make a purchase. By investing in my photography services, you are investing in the success of your product.

Time and Cost Efficiency: Hiring a professional photographer saves you valuable time and resources. I have the necessary equipment, expertise, and knowledge to create exceptional product images efficiently. Instead of spending time trying to capture the perfect shot yourself or dealing with subpar images, you can rely on my expertise to deliver outstanding results.

Post-Processing and Retouching: The editing process is just as important as the initial capture. I am skilled in post-processing and retouching techniques, ensuring that your images are polished, vibrant, and aligned with your desired aesthetic. This attention to detail in the editing process further enhances the overall quality of the photographs.

By entrusting your product photography to a professional, you can elevate your brand image and increase your chances of attracting and converting customers.

IJ Productions Video Show Reel

Just letting you know about IJ Productions' new videography services. We are now able to offer a full range of visual media services, including stills photography and motion/video production.

Combining stills and video can create dynamic and engaging content that can be used across a range of mediums, including advertising, product photography, and editorial portraiture. This approach can help to showcase products, people, or brands in a unique and impactful way.

There are several benefits to adding videography to stills photography:

1. Expanded creative possibilities: Videography allows us to capture movement, sound, and motion, which can add a new dimension of creativity to your project. This opens up new opportunities for storytelling and can help create more engaging and dynamic content.

2. More comprehensive coverage: By offering both still photography and videography, We can provide a more comprehensive package of visual content that can better showcase products, events, or services. This can be particularly beneficial for marketing and advertising campaigns.

3. Improved efficiency: By combining stills and video production, the streamline of workflow will reduce the time and resources required to produce separate photography and videography projects.

Overall, adding videography to stills photography can enhance creative output, expand service offerings.

Give me a call if you wish to discuss any projects you might require our services.

Ivan Lee.

Telera Wines Vineyard, Red Hill | Harvest Day

Harvest Day 2022

Winemaker Michael Raffaele Telera journey in wine making began in 2008 at Paradigm Hill as a cellar hand and then assistant winemaker.

Now, Telera Wines is a boutique winery  producing wine in Red Hill, Victoria out of the vineyard formerly part of Mike and lew’s Folly (MLF). For the last 2 years, every April the vines are hand picked and crushed by a small crew of locals. 

Dupa Sensory Creative Product Photography

Dupa Sensory required a series of images for their new product launch. The standard studio product photography on white background would be more than enough for most e-commerce websites but Dupa wanted images that was far more elegant and creative than what is usually used.

Studio: Glow Studios, West Melbourne

Lighting: Profoto Acute 2400

Corporate Portraiture for Melbourne Based Business Information Tech. Specialist

Staff Portraits for Melbourne based IT Specialist Skillfield in their CBD office.

The importance of good portrait photography for Corporate and Business

Portrait photography  is a crucial element of any business, not just about taking a picture. It is about capturing the personality of the person in front of the camera. The photographer needs to be able to understand what makes that person tick, what their quirks are, and how they want to be seen.

We all have an idea of what we want our portrait to look like- whether it’s for a family reunion or for your company’s website- but it can be difficult to find a professional that understands your vision and can deliver on it. This is where we come in.

When Skillfield, a Melbourne based Big data and cyber security firm approached us they wanted images that helped promote their business and staff as they understood that in this day and age, the portraits of a company’s employees are often the first impression that is given to the customer. 

With only a short time allocated for photography, Ivan and Lighting Assistant/ Digital Operator Jonathan arrived before the staff started work to set up lighting and be ready to start. We created a set up for a grey background, white background and group portrait in the foyer. A variety of images gave them options for social media, website and promotional material.

Contact us today for a chat about your next photo shoot

BANKVIC Annual Report Corporate Portrait Photography

BankVIC began back in 1974 as a Police Credit Co-Operative and now services the emergency sector and health as well as police. For their 2022 annual report a more relaxed approach was desired instead of the standard on white background head shots that was previously used.

BankVIC Executive Team 2022. The image is comprised of 4 groups merged into one as one member of the team was unavailable and had to be photographed another day.

BankVIC Board Members 2022

On the day of photography, we were given a short amount of time in between meetings to have everyone photographed for an individual portraits and then the group portrait. Set up and being prepared before everyone turned up was required. Set up one was with two lights and modifiers against a white paper roll. The second set up was in the library room which was only approx. 2.5 metres wide.

set up for Executive team photo

We had pre planned the layout before the shoot to make sure we knew everyone had enough room in the final crop. With the room being too small to fit everyone we decided to shoot it in sections to merge in digitally afterwards.

Lighting: Individual Portraits: Godox AD200, X-Lite 120cm softbox, Creative Light 60x90 / Group Portraits: Profoto 7B, Creative 60x90, X-Lite 90cm umbrella

Polperro Wines & Even Keel | Studio Wine Bottle Photography

Polperro Wines is a biodynamic & organically certified single vineyard winery from Mornington Peninsula,.
We were super excited to be contacted by Polperro early this year to photograph their new range of Polperro and Even Keel wines.

They wanted new images that showed off the textured foil embossing of their new Even Keel labels. Photographing bottles with the Hasselblad 50 megapixel digital medium format camera For a high dynamic range and tonality in the new labels was the perfect choice.

Photography and Video Production for Ultimate Storage

Client: Ultimate Storage

Stills: Ivan Lee

Motion: Jonathan Ho

Editor: Harim Song

Environmental Corporate Portrait Photography for Van Leeuwen, Netherlands

Robyn Coates, Sales Manager at Van Leeuwen, Victoria and Tasmania Australia. Photographed onsite at Dandenong head office.

Van Leeuwen Steel pipes and tubing specialist commissioned Photographer Ivan Lee to photograph Robyn Coates, Sales Manager at Van Leeuwen Australia for an online and print editorial.

3 Willows Vineyard Tasmania Wine Bottle Product Photography

3 Willows Vineyard is a family run winery based in Red Hills Tasmania, located 35mins from Launceston., They specialise in growing cool climate Chardonnay, Pinot Noir & French/American Baco Noir.

We were contacted by the new owners of the winery to photograph their bottles for social media and website.

Capturing texture copper foil and fine detail in the label was an important factor in the photography. A high resolution Hasselblad 50 mega pixel digital medium format camera was used to capture all the tones and detail.